SEO for TYPO3 - Optimize your website for better rankings 🚀

What's new in TYPO3 13 for SEO?

Advanced metadata management: Manage meta titles and descriptions directly in the backend to optimize your pages for search engines.
Speaking URLs: Create user-friendly and search engine-friendly URLs that present your content clearly and concisely.
Improved performance: Use the optimized loading speed and performance of TYPO3 13 to improve the user experience and achieve better rankings.
Support for structured data: Integrate structured data to make your content easier for search engines to understand and increase visibility in search results. -
Automatic XML sitemaps: Automatically generate XML sitemaps to make it easier for search engines to index your pages.

Start now with TYPO3 13 and TYPO3-Solutions and experience how easy and effective SEO can be!

Search engine optimization can be divided into several areas:

Keywording: The aim here is to identify the most important key terms (keywords) for which the website should then be optimized.
Technische SEO: This refers to all measures that ensure that the Google algorithm can read and understand the content of the page.
Onpage SEO: This concerns the components that are implemented directly on the page: For example, meaningful meta information, internal links and the enrichment of the page with multimedia content (e.g. videos) ensure a better ranking.
Mobile SEO: More and more people are using mobile devices such as smartphones to access the Internet. It is therefore important that the website is optimized for mobile display.
Redaktioneller Content: The Google algorithm is getting better and better at recognizing whether a page offers useful content for the user. High-quality content is therefore a must. Offpage SEO: This is primarily about external links. The number and quality of external links can have an impact on the organic ranking.
Voice Search SEO: More and more users are making their search queries by voice. Voice search is changing search behavior and placing new demands on a website. Voice search SEO focuses on content and technical optimization for voice search.

Some points to note:

Ensure safety

Nowadays, websites with SSL encryption are an indispensable standard that is also very important for search engine optimization. Users expect this as a matter of course. A website with an SSL certificate signals that the operator takes security seriously. Since 2014, Google has confirmed HTTPS as a ranking signal, and Google Chrome now even displays warnings such as "The connection to this website is not secure." Would you trust such a website? Probably not. If you haven't switched to HTTPS yet, you should do so as soon as possible. Google could undermine your SEO efforts by downgrading your rankings and thus your organic visibility due to your website's lack of security.

PageSpeed-Optimatition

No one likes to wait, and that goes for search engines too. Every user expects a website to load quickly and is disappointed when this expectation is not met. Google sees it the same way: Why waste valuable resources on slow pages? A slow website can jeopardize the success of your SEO efforts. The following points should be checked and optimized regularly: Eliminate resources that block the rendering of your website Defer non-visible images (offscreen images that appear "below the fold") Reduce the load on the main thread (save time by reducing parsing, compiling, and executing JavaScript) Providing modern image formats to enable faster image loading You can get an initial overview with the "PageSpeed Insights" tool: PageSpeed Insights

Optimize mobile display

The importance of "mobile" in relation to SEO cannot be overstated, especially since Google has made the move to "mobile first" and no longer distinguishes between desktop and mobile indexes. Tool providers such as SISTRIX have also responded and offer special visibility analyses for mobile devices. It is therefore crucial that your website is optimized for mobile devices from the outset. The "MobileFriendly" tool helps you test your website for mobile optimization. Basic rules for good mobile usability and thus SEO basics are: Fast loading time Easily readable font sizes User-friendliness even for large fingers ("chubby finger" usability) Sufficient spacing between the various page elements If, in addition to search engine optimization, you would like to learn more about mobile and usability, we recommend taking a look at our blog.

Making content accessible

To enable users to find specific content, you should make it as easy as possible for them. Search engines such as Google have the same goal. A clean information architecture and a flat hierarchy for your website have a positive effect on your SEO results. In practical terms, this means: Share content with search engines Make all content accessible with 3-4 clicks As simple as it sounds, check whether your website is even shared with search engines. Often, all it takes is a small check mark or oversight, and the page is removed from the Google index. Keyword: noindex. A "site query" on Google can help: The 77,000 results shown in the example here correspond to the number of pages in the Google index. If this number differs significantly from the number of pages you have stored in your CMS or shop system, you should crawl your entire website. Crawling means using a tool to follow every single link on your website. A crawl also allows you to find out the click depth of your website, i.e., how many clicks are needed to reach your content. A very good and inexpensive tool (even completely free for websites with fewer than 500 pages) for crawling a website is "Screaming Frog SEO Spider":

Use clean URLs

It is important to use "descriptive" URLs. These consist of readable words or keywords instead of long ID numbers or cryptic characters. The advantage from an SEO perspective is that they achieve higher click-through rates in Google results because they clearly describe what users can expect on the website. To improve your search engine optimization, you should follow these rules in addition to using descriptive URLs: Keep your URLs as simple and short as possible. Use keywords. Avoid special characters. Use the minus sign as a separator. Use lowercase letters only. Avoid filler words. Here's what an appealing and SEO-compliant URL might look like:

Optimize title tags

Among the more than 200 different SEO ranking factors on Google, the HTML title tag continues to play a crucial role in search engine optimization for your website. You can see your website's title tag in your browser, in the source code, or in Google search results. How to optimize your website's title tag: Each URL should have a unique title. The keyword should be as close to the beginning as possible, ideally in first place. The title should not exceed 70 characters. The title should encourage the user to click.

Optimize meta descriptions

At least 80 characters, maximum 150 characters including spaces.
If you exceed this limit, Google will simply cut off the meta description and replace the last characters with (...).
Place the keyword at the beginning of the first 80 characters and, ideally, again within the second 80 characters. The keywords will be highlighted in bold in the search results. Write in an advertising and informative style.
Also use a clear call to action to positively influence the click rate within Google results. Use special characters to draw the searcher's attention to your snippet.
As always, however, don't overdo it, otherwise we'll end up with spam!

Optimize headlines for better SEO results

Use relevant keywords: Place your most important keywords in the headings to increase the relevance of your content for search engines.
Hierarchical structure: Use HTML heading tags (H1, H2, H3, etc.) in a logical hierarchy to clearly show the structure of your page.
Clear and concise: Keep your headings short and meaningful so that users and search engines can immediately recognize what your text is about.
Appealing wording: Design your headings in such a way that they arouse the interest of readers and encourage them to continue reading.

Avoid keyword stuffing: Integrate keywords naturally and avoid excessive repetition to ensure better readability. By optimizing your headings, you not only improve the user-friendliness of your website, but also increase your chances of achieving better rankings in search results.

Optimize your visibility with TYPO3 13 and TYPO3 Solutions!

With TYPO3 13, you can set new standards in search engine optimization (SEO). Benefit from the latest features and improvements that will catapult your website to the top of search results.